The communication between a company and its customers can be well organized with the involvement of different methods. The latest tool being most of the companies used are the CRM software– Customer Relationship Management. It is the software that is packed with so many features that an organization is needed to run the business.

It evolves to be a huge success in terms of bringing revenue to the organization and reducing the workforce thus saving time. The deployment of CRM manages the sales and marketing flow and the customer relationship in an effective and manageable way. The advancement of the technology has led the way to the integration of telephone with the major CRM’s available in the market. With the CRM integration managing the calls become easy.

The major advantage is that it allows your sales person to go through the customer information while on the calls.

  • With the help of Microsoft CRM Telephony Integration, you can decrease call handling times with the help of automatic CTI screen pop ups, identify callers and route them to the right agent within minutes.
  • Show customer details on the call if he is already in CRM database otherwise agent will have an option to enter the customer information on the call itself.
  • Automatically record customer and agent call details in your CRM on which the integration is done.
  • Improved customer relationships and productivity
  • Increased telephone call efficiency and throughput
  • Reduced development costs
  • Easy organization across multiple sites